Brand Conscience

We research, design and develop solutions to improve sustainability outcomes for the Consumer Goods industry, leading with Fashion as our first area to tackle. We help organisations make better decisions by turning complex sustainability data into clear, practical insights—so teams can choose, design, and buy more responsibly every day. Our ethos is - We don’t wait for perfect data—we use intelligent proxies to create archetype data and confidence scoring to show directionally right choices now BEFORE the brands place orders, helping organisations act faster while continuously improving the quality and verification of their data. This is then firmed up to actual data after the PO is placed and the LCA data is available for customers to make informed choices. We turn complex data into at a glance information. We use AI/Digital twin and other leading technology, and place people at the centre of decision making and are clear to retain the creativity of the teams. The data we use and the information we create supports DPPs (Digital Product Passports) helping not only compliance we also support buying decisions and second life opportunities, adding to the circular economy. We work with Our Fashion Fix another female founded team who are ex fashion industry buying leaders, to ensure not just tech expertise but actually industry knowledge and understanding. We also provide high quality low cost education courses online or in person to support sustainability journeys from basics up!

We are female founded, bootstrapping and majority female :)

We are tackling the lack of trusted, comparable sustainability data at the point of decision—making in the fashion industry, making it hard for buyers and businesses to choose better products with confidence, and therefore for customers to make informed verified purchases. From our own analysis of SatEo data to understand water used in growth of cotton to factory effluents, we can score the verification trust/risk level of data.

It matters because without clear, credible insight, sustainable choices( that use less water, lower emissions from production processes and transport, pollution such as dyes etc) and don’t scale—slowing progress on environmental impact, supply chain transparency, and responsible consumption.